Logo Analysis

This is my logo for Synopticity Productions. I decided to go for a calm, warm colour palette as I thought that the word “Synopticity” represents warmness since it has the word “city” in it. I also decided to use the colour gold in it because gold is classy and elegant. I was trying to convey to the audience that Synopticity is an elegant and classy Production company which produces classy TV shows.

I then decided to change the colours of this logo and I experimented a bit. Here’s what I came up with

 

I decided to lighten the colours and change it to purple because my target audience are females. I thought that doing this would help make it clearer who my products are aimed at. I decided to stick with the font and the building, which replaces the “I”, because I think that it looks really good and it represents the Production Company really well.

 

This logo is very different from the rest. It is much darker and has a lot more sharp, edgy colours. This suggests that Synopticity Productions are edgy and sharp and to-the-point. It also creates a mysterious and funky atmosphere. This is not what I want my products to represent so I will not be using this logo.

 

I decided to stick with the lighter tones and the same font and design, however, I went for the colour black. Black represents power, elegance and mystery, which is exactly what I want the logo to represent about the Production Company. The soft use of the colours black and grey and white creates a vintage, classic atmosphere which I really like.

 

I then decided to use the harsher tone of black. It didn’t look as good as I thought it would because it just creates a very scary, horrific atmosphere (something I do not want the logo to represent the Production Company with). It looks very gothic and haunted and very sketchy whereas the logo above is very soft and smooth and classic.

 After analysing the logos that I have created for Synopticity Productions, I have decided to use this logo

I have decided to use this logo for the Production Company because I think that it is different, its eye catching and it links in with my theme because lifestyle, especially fashion and beauty, is all about travelling and discovering new and exotic cities and cultures. Also, the soft use of black, grey and white emphasises the company’s elegance, mystery and power. It is very influential and also, the colour black is widely associated with fashion because it has never been out of fashion and it never will. It is seen as a classy colour that will always be in season.